Social Media Strategist

Develop social media strategy

Define platform priorities, audience segments, content themes and campaign objectives that support the organisation’s wider goals.
Plan content and campaigns

Create social media calendars and coordinate posts, videos, community initiatives and paid campaigns across relevant platforms.
Analyse audience behaviour

Use platform data, social listening and performance reports to understand what audiences respond to and why.
Guide brand conversations

Ensure that content, responses and community interactions reflect the organisation’s voice, values and reputation.
Optimise social performance

Evaluate reach, engagement, traffic and conversions to improve content decisions and campaign effectiveness.

1
Master Marketing and Communication Fundamentals

Develop strong foundations in branding, consumer behaviour, content, media and digital communication.
2
Build Platform and Content Skills

Learn to create platform-appropriate content, manage communities and use social media publishing tools.
3
Lead Social Media Campaigns

Plan integrated campaigns, coordinate creators and connect social activity with measurable marketing outcomes.
4
Direct Social Media Strategy

Guide content teams, manage agency partners and oversee audience growth, reputation and performance.
5
Lead Enterprise Social and Content Strategy

Take responsibility for organisation-wide social media, community engagement, brand storytelling and digital reputation.

A Highly Connected Social Audience Singapore had approximately 5.33 million social media user identities in late 2025, representing 90.6% of the population in the Digital 2026 report. Social Media Strategists help organisations reach these audiences with platform-specific content rather than relying on generic communication.
Driving Customer Engagement and Revenue Singapore’s refreshed Retail Industry Digital Plan will guide more than 2,000 SME retailers in using digital and AI-enabled tools to improve customer service, operations and revenue. Social Media Strategists connect these tools with campaigns, content and community activity that influence customer discovery and purchase decisions.
Future Ready In 2026, businesses are increasingly using generative AI to produce marketing and sales content. The strategist’s role remains essential because effective social media still requires human judgement about audience needs, culture, platform behaviour, brand voice and responsible communication.

What does a Social Media Strategist do?