Advanced Diploma In Media & Communication

Here's the BIG Picture

Through this course, you will hone the knowledge and skills vital to beginning your journey in the creative communications industry. Incorporating project based learning, the programme gives you hands-on experience in creative fields such as photography, video production, digital advertising and marketing, corporate communications, journalism and various areas of media studies.

Upon completing this programme, you will have the chance to embark on the final year of a relevant degree programme with an articulation framework between BAC College (Singapore) and its University partners.

With this Course You Will:

• Apply principles, theories and skills within the obtained from the programme and discipline to address the tasks/work assigned;
• Apply critical thinking, knowledge and skills to solve communication and creative projects, tasks and/or study;
• Organise, operate and complete, using information and apply ethical considerations when developing and/or using strategies, methods, tools, technologies, materials to solve/address routine and some non-routine tasks/problems within an area of work and/or study under supervision;
• Communicate clearly, orally or in writing, ideas, information, problems and solutions, individually or as a team to peers, experts and non-experts;
• Use digital technology applications to support study/work to complete tasks, research and evaluate data related to a subject of study/work;
• Show awareness and general knowledge of Singapore and the region.
• Develop the selection of appropriate research methods and sources and the ability to think and learn independently.

COURSE MODULES

Media Culture Studies and Analysis

This module will develop your critical thinking while teaching you different techniques you can use to analyze products of the media and discern different meanings and perspectives.

Media Ethics and Regulation

Through this module, you will understand the purpose of Media Ethics and Regulations. It also aims to improve your awareness on the theoretical approaches that underline the application of ethics, making it easier for you to use ethical decision-making strategies to analyze actual and proposed cases, develop ethical guidelines for personal and professional behaviour, and evaluate cases given ethical codes and offer recommendations for ethical communication.

Digital Content Development

You will be introduced to the art of writing in various online publications. This module also exposes you to examples of online content development, demonstrating a variety of format, structuresand how they are written.

Corporate Communication Strategy and Management

This module is designed to provide a comprehensive introduction to corporate communications and public relations. You will be able to understand the growing importance of communication for corporations and learn how corporations can construct communication campaigns- which will be useful for when you will need to create your own communication campaign in the near future.

Photography & Video Production

You will be exposed to the basic fundamentals and techniques of principles of photography, videography, and editing- this includes the technical practices and creative skills required to produce a video. You will then be taught how to utilize this knowledge to devise new strategies for the use in visual storytelling.

Digital Marketing

In this module, students will learn key concepts in digital marketing, as well as how it has revolutionized the interactions between firms and consumers along their business journey.